![]() ![]() Spotify users who share the codes on social media may lead to a viral adoption of its mobile app. Coca-Cola Canada, for example, is running a summer promotion that replaces its logo on beverage containers with scannable codes that will play music from curated Spotify playlists.Īs for Spotify, the codes feature can help to foster the idea that it’s the place to go for on-demand streaming music. Spotify Codes create a visual shorthand that can be shown in promotional advertising for musical artists or any brand that wants to feature a musical playlist associated with its product. ![]()
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